VT Community

VT Community is a unique discussion forum about every aspect of vertical transportation industry. A perfect place for virtual networking, learning, sharing and value addition.

Please or Register to create posts and topics.

Elevator Sales VS General Sales

Elevator sales is quite different from general sales due to several factors specific to the elevator industry. Let me explain it briefly.

Technical Complexity:

Selling elevators involves a high level of technical knowledge. Sales representatives need to understand the mechanical and electrical components of elevator systems, the different types of elevators (e.g., hydraulic, traction, machine-room-less), and their suitability for different building types and uses. This is more complex than many general sales roles, which may not require as deep an understanding of technical specifications.

Regulatory Compliance:

The elevator industry is heavily regulated to ensure safety and reliability. Sales professionals in this field must be familiar with local and national codes and standards, i.e; ASME, ANSI, EN, JIS ADA etc. This knowledge is essential for advising clients on compliant solutions.

Customization and Consultation:

Elevator sales often involve a consultative approach, working closely with architects, builders, and property owners to customize solutions based on the specific needs of a building. This can include considerations of capacity, speed, interior design, and advanced features like destination dispatch systems. The sales process is thus more involved and tailored than in many other types of sales.

Long Sales Cycles:

The process of selling an elevator system can be lengthy, often taking several months to years, from initial contact to the final sale. This is due to the time required for building construction and renovation projects and the significant financial investment involved. Sales professionals must manage long-term relationships and provide ongoing support and consultation.

Safety and Maintenance Contracts:

Beyond the initial sale, elevator sales can also involve negotiating maintenance contracts to ensure the long-term safety and reliability of the systems. This aspect of sales emphasizes service and support beyond the point of sale, which may not be as prevalent in other sales roles.

Given these differences, elevator sales professionals often require a background in engineering or a related technical field, in addition to strong sales skills and the ability to build and maintain relationships over long periods.

Founder of the Society of Elevators & Escalators Professionals

Disclaimer: SEEP doesn’t encourage its member to share trade secrets, or confidential information related to any brand or organization. SEEP will not be held responsible in case of any intellectual property or informaton security infrengement. (SEEP Community Guidelines)